The return of the FIFA World Cup to North America is one of the biggest sports events to hit Canada, Mexico, and the U.S. since the 1994 World Cup. Robert Kraft is one of the leading members of the U.S. sports sector, who was highlighted by his role as the Honorary Chair of the 2026 United Big Group. FIFA officials are currently touring U.S. cities to examine the stadiums and infrastructure needed to host games during the 48-nation tournament.
Kraft was involved in the planning stages for the 1994 edition of the World Cup held in the U.S. The 1994 edition is still a record holder for the total number of fans attending games and the average attendance at each game. Robert Kraft spoke about his experiences in 1994 and the plans he has for the 2026 World Cup during a press conference held on the field at New England Patriot’s Gillette Stadium.
Among the plans discussed by Robert Kraft during his on-field press conference was the pitch type needed by the world’s best soccer players. FIFA’s Colin Smith explained the stadia chosen to host games in 2026 will need to be equipped with grass to protect the players from injury. Pitch conditions for 2026 will need to mimic those used in the top leagues to provide the spectacle FIFA wants from its blue-ribbon tournament. Robert Kraft has already stated the synthetic turf at the home of the New England Patriots will be replaced as the stadium is one of those thought to be locked in as a host city. See this article to learn more.
Robert Kraft has played a key role in the development of sports as a professional business since the 1970s. The Harvard Business School graduate began his sports career owning a team in Billie Jean King’s World Team Tennis Tournament. After buying the stadium used by the New England Patriots, Robert Kraft became the owner of the most successful franchise in the NFL in 1994.
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