Exclusivity is something that most organizations have not been using in their business operations because they do not know what it entails. However, there have been some unique businesses like Hawkers that have been able to create an impression in the business environment that they have some detailed understanding of what exclusivity entails, and they have been incorporating it in their business operations. It is Alejandro Betancourt who brought this idea to Hawkers.
Offering exclusive products may create an impression that a company is not willing to meet the needs of the standard customers. Most of the customers might have a feeling that such products are only provided to those customers who are willing to consider paying the highest prices. However, Alejandro Betancourt has never introduced some new products at Hawkers with the aim of getting some premium prices as this would amount to price discrimination and exploitation among customers.
Alejandro Betancourt is of the view that all the products that customers have been getting from the market should readily address some of the issues they have been missing from the market. As such, having unreasonable pricing does not prove to be one of the best operational strategies that the entity has been looking forward to incorporating in its business operations as a means of changing how the customers have been consuming the products that it has been offering.
The company has been offering some exclusive products because it has been working on coming up with some products that can excite the customers. It is always important for organizations to bring some products that are very important in changing the perception of the customers about what is on offer. This is something that Alejandro Betancourt has been bringing into the organization, and it is essential to indicate that this approach has been very useful in changing how the company has been working.
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