2020 marks the second year in which Utility Warehouse wins the second Utility Provider of the Year for the second time. The first time they won the award was in 2018. Such a reputation has been achieved through constant satisfaction to their clients and quality services. The company believes that satisfied clients would provide positive reviews that would, in turn, build the reputation and ultimately a broader market base. Therefore, Utility Warehouse has ensured that it tailors its services to meet the demands of its clients.
Utility Warehouse is a provider of bundled home services. Rather than providing a single service, they bundle up the services and ensure that customers get them at a cheaper cost. They major in the distribution of electricity and gas within the country. However, they have bundled it with other services like home phone, broadband, mobile, and home insurance. These are some of the utilities common in homes and the increasing number of customers that the company serves.
There are various incentives the company has used to attract more clients. For instance, Utility Warehouse provides its new clients with £200 for clients who have terminated contracts with former utility providers. Besides, it has introduced cashback cards to clients that can be used to shop in both local and online retailers. Then, the customers can get a discount of up to 7% on their monthly bills. Customers have found such initiatives to be a good idea, and Utility Warehouse has garnered up to 650000 customers.
Advertisement is not something that Utility Warehouse relies on. They believe that customer reviews can help them reach far. It has therefore invested in customers and agents. It has about 45000 agents. Every time an agent brings customers to the company, they are provided with incentives. Bundling the utilities and cashback cards helps Utility Warehouse to retain and attract more customers.